The brand is the most valuable asset that a company or a person can have and its Visual Identity is responsible for graphically translating all the essence it represents.

In 2022, there was a repositioning of the Orion brand, in which the positioning and communication were changed to increase the level of exposure of the products, generating:

– Recognition, creating guaranteed public acceptability;

– Purchase loyalty from our customers;

– Perceived quality, the way the public sees the quality of the brand’s products;

– Long-term potential of the product on the market.

The purpose of this Manual is to guide and facilitate the correct use of the elements that identify the brand, facilitating the application and, consequently, the assimilation by our target audience.